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Senior Managenment

Senior Managenment

After many years’ experience in the Machine Vision Industry, Mathias Reiter founded the
RVS GmbH and started distribution of the company’s first series of high-speed sensors.
In 2007 the company was re-launched as SmartRay GmbH.
Being the founder of the company and seeing it grow to what it is today has been very exciting
for me. Although it has been a big challenge to build such a successful high technology company,
I am proud of the team we have built that combine professionalism, enthusiasm and effectiveness
into a powerhouse for developing our 3D business.
Mathias Reiter, Managing Director / Founder & Owner
Eric Ceyrolle is the Senior Executive Advisor for SmartRay. Eric spent over 25 years working in the
machine vision industry in Europe, Asia and the United States for companies including Cognex
Corporation and Isra Vision.
I am very impressed by the way that SmartRay has incorporated so many innovative technologies
into their 3D sensors. It gives me great satisfaction to help the company exploit the emerging, high
potential 3D market. I really enjoy being able to bring my global business and management
experience to the company and work with the whole team to establish SmartRay as a true
global player.
Eric Ceyrolle, Senior Executive Advisor
Ettore Cucchetti is the Managing Director of SmartRay, starting 1 June 2020. Ettore is
an international business leader with vast experience and achievements in the Machine
Vision and Automation Industry for companies like Cognex and Isra Vision.
I am delighted to be at the helm and guide SmartRay on its mission to become a global leader of
3D metrology for in line inspection. Combining a strong foundation of great technology, extensive
3D expertise and the right strategy for globalization, I am confident that more customers can benefit
from our best price-performance 3D sensors in all kinds of manufacturing sectors.
Ettore Cucchetti, Managing Director
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